From Theory to Practice
In this highly interactive digital learning experience, students start a boutique marketing agency, producing compelling, insight-driven ideas that generate real-world results. From creative, rapid ideation to full-scale execution, students must craft their company’s own brand identity while working with their simulated client to build brand equity.
We’ve Got Your Students Covered…
Apply marketing strategy & principles in a time-sensitive environment as they develop a marketing plan for a Las Vegas resort
Develop abilities to apply consumer behavior concepts to marketing problems within the Las Vegas marketplace
Students will learn to establish brand identity, formulate effective brand strategies and build brand equity
Demonstrate a high proficiency of critical thinking through interpretation, evaluation, and presentation of marketing concepts
Students develop a strong understanding of the Design Process and how it can be applied in a variety of business settings
Develop skills and insights for evaluating, articulating, refining, and pitching a new initiative within an existing company
Make strategic recommendations and persuasively communicate your ideas and rationale
Students will be introduced to frameworks and practices on content creation and strategy and analyzing its performance
We’re “all-in” on education!
We are passionate about students, educators, and brands. We believe collaboration is the most essential ingredient in the success of education. We’re going “all-in” to engage students through a compelling platform, to create a unique learning experience and drive participation. By combining rich data, engaging storylines, and robust technologies, we are forging relationships with educators and students in the classroom.
The Posh Hotel & Casino’s more than $150 million worth of additions and renovations include a new 10,000-square-foot tattoo mega-studio, and a new luxurious salon & spa. Students will hear from the CEO explaining the task at hand.
While UHYPEIT is new for 2020, here is what people are saying about our previous experiences featured in universities across the country…
“I had so much fun and wish all courses had projects like this!” said BGSU junior Emma Sales. She was referencing the marketing class project where students launched a record label in the classroom.” This was part of Dr. Greg Rich’s Introduction to Marketing (MKT 3000) course.
“I was happy with how the project went and felt that it was a great fit for the course.” He added, “I was thrilled with how hard the students worked.”
“My favorite part of the experience was the hands-on element and how well it correlated with the previous lecture materials. Additionally, I enjoyed getting to be a self-starter and figure out what works and what doesn’t.”